Hi and thanks for dropping by. I’m Sal, a Glendale, CA based designer with over 25 years of experience in digital and print design.
My career began as a print designer working with clients in a wide range of industries on projects ranging from simple advertising and marketing to large-scale campaigns. Shortly after getting my start in print I dove into web design to build up my design toolbox. Digital design took over and since then I’ve worked on a wide range of impactful enterprise, SaaS, B2B, and B2C products and experiences.
My approach is simple:
- Listen intently – empathize with your users and understand their challenges.
- Approach methodically – know what we are doing to solve the problem and why we are doing it.
- Solve creatively – use every tool at your disposal and think “outside-the-box” from time to time.
- Validate thoroughly – ensure that what we crafted is what users need and satisfies set business goals.
Over the years, I’ve gained a wealth of knowledge and experience while collaborating with some of the brightest minds in technology. Leveraging my knowledge, experience, and passion for design, my ultimate goal is to find a balance between user needs and set business goals.
Currently, I am looking to bring my design expertise to an organization that respects and values design and the role it plays in successful product experiences.
Let’s connect and create some compelling experiences!