Hi and thanks for dropping by. I’m Sal, a Glendale, CA based designer with over 25 years of experience in digital and print design.

My career began as a print designer working with clients in a mix of industries including – entertainment, retail, and automotive, to name a few. As a print designer I worked on an variety of projects including advertising, marketing campaigns, magazines, industry publications, brand, and packaging. The fast-paced nature of the work taught me early on, the importance of managing time efficiently, communicating clearly, and staying organized.
Seeing greater opportunities to grow as a designer, I shifted my attention to “web design”. With a few books and endless internet resources, I absorbed as much as I could, including – best practices, process, user research, and coding languages. Since then many of those early web design standards and practices have evolved into new guidance, processes, and ever-changing job titles.
As my “web design toolbox” has evolved it’s become more of a “product design workshop”. I’ve picked up a few new tools and honed some old ones. Gained some invaluable knowledge while collaborating with brilliant people, on a variety of Enterprise, SaaS, B2B, and B2C projects, for industry-leading organizations. These collaborative efforts have helped me become a more well-rounded, impactful designer by looking at a problem from multiple perspectives, understanding the technical side of things, and knowing the business motivations and intent.
My approach to problem solving is simple:
- Listen intently – Empathize with your users and understand their challenges.
- Approach methodically – Understand the problem you’re trying to solve and why you are doing it.
- Solve creatively – Use every tool at your disposal and think “outside-the-box” often.
- Validate thoroughly – Ensure that what we crafted is the right solution.
Currently, I am looking to bring my knowledge, experience, and passion for design to an organization that respects and values design and the role it plays in successful product experiences.
Let’s connect and create something compelling and impactful!